Campaigns & Days of Service

Each year, generationOn runs campaigns and special days of service to engage youth and families in their communities. Educators can use these individually as a one-time service experience for their classroom or school, or participate in multiple campaigns to build a continuum of service throughout the year.  

All campaigns and days of service feature service project ideas, lesson plans, and opportunities to apply for grants to support your volunteering.  

Rules of Kindness: September 1-October 17, 2016

generationOn's Rules of Kindness Campaign, powered by the Hasbro Children's Fund, challenges kids and teens to build empathy, be kind and show they care. 

Our 2016 Rules of Kindness campaign was a huge success, mobilizing more than 110,000 participants who came together to spread kindness! 

View our story wall to read up on what our participants did during the campaign:

Family Volunteer Day: November 19, 2016

It doesn't take a lot of time to make a big difference! Family Volunteer Day is designed to give families, schools and organizations the opportunities to give back to their communities and create positive, long-lasting memories. 

On November 19th 2016, families came together to volunteer and make an impact on their community. We are currently analyzing our data and numbers, but in the meantime you can read stories that our families submitted here:

Thank you to our sponsor, Disney Friends for Change!

Joy Maker Challenge: November 21-December 23, 2016

Spread the joy this holiday season! For every kid or teen who completes volunteer service or an act of kindness between November 21 - December 23, Hasbro, Inc. will donate a toy or game to Toys for Tots, up to $1 million worth! Your efforts will double the joy this holiday season! It's so easy to get started! Start gathering ideas for projects to get you started! Then tell us what you did on our website here: for a chance to win one of four $500 grants or one of 20 $250 gants! 

Thank you to Hasbro Children's Fund for sponsoring this campaign!

Dr. Martin Luther King Jr. Day

On Monday January 18th, generationOn celebrated the life and legacy of Dr. Martin Luther King, a Baptist minister and a recipient of the Nobel Peace Prize. Dr. King worked to support equality and ensure that people are not treated differently because of factors like the color of their skin. As we remember and thank Dr. King for the contributions he made, we continue his vision of equal rights for all by empowering youth to make their mark on this national day of service. Find resources to help activate youth in service:

Make Your Mark on Hunger

generationOn and C & S Wholesale Grocers completed the 3rd annual hunger campaign which ran from March 15th to April 30th. Over 30,000 kids and teens across the country and around the world addressed the issue of hunger through volunteer service. Learn more and get involved: